From television commercials, print ads, and tv shows, it seems people can’t get enough of Kim and Gerald. They’re literally everywhere. Well of course not all people agree to this. Just like my friend’s mom said on the week before the teleserye Sana Maulit Muli started. Back then, they always played this full length advertisement for Sana Maulit Muli and if you’re not really a fan then it could really get to your nerves. My friend’s mom used the word overkill to refer to this. My friend just answered, ‘That’s what you call marketing.’ I think I see now my friend’s point. Kim and Gerald are ABS-CBN’s latest best selling commodity. So if they want to sell more, they just have to do their marketing well and wait for the results. For now the results seem to be positive with advertisers joining the Kim and Gerald bandwagon. Who knows, Kim and Gerald may just be the needed pieces for ABS-CBN to reclaim the number one spot in Philippine TV.